"Big part of our secret carbon chassis of the next season F1 race car has gone missing. Nobody knows where it is. There were some crazy Finns visiting our pit last week and they were extremely interested in the carbon technology used in our cars. Maybe they are responsible for this."

-Mr. Buliveivari, F1 Racing Team Bastardi
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"We are building a robot for a European space project and noticed that our titanium storage was depleted. It is great for creating strong, lightweight alloys for space robots. Our ex-employee visited us, and although working for a Finnish fly fishing tackle manufacturer, he was very interested in our titanium."

-Prof Valopää, Helsinki Univ. of Innovations
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"We were making our annual order for our cork factory but their best quality grade AAAA cork was all acquired by a new client. There were some Finns visiting us and they were extremely interested in the quality corks used in our best wines, so perhaps they have something to do with it."

-Mr. Solarium, The Bodega Cojones
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"Beautiful Finnish Curly Birch is widely used in our high-quality handmade knives. Now our largest birch provider informed us, that another Finnish company had bought their premium Curly Birch storage. How can we now manufacture knives?"

-Mr. Isotalo, Owner of the Häjyt knife factory
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"During our normal monthly media check-up, we became aware of a Finnish company called Vision Group Ltd, which had been using a logo very similar to the official Finnish Arms. We are currently evaluating that logo and will provide our ruling in the matter very soon."

-Mr. von Tötterström, Ministry of the Heritage
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An executive officer is generally a person responsible for running an organization, although the exact nature of the role varies depending on the organization.

In any case he/she is the top dog, who is more or less running the show.

Beyond what is usual, ordinary, regular, customary or established.

Exceptional in character, amount, extent, degree, etc.

In one word - awesome.

XO ("extra old") designates a blend in which the youngest brandy is stored for at least six years. In 2016, the minimum storage age of the youngest brandy used in an XO blend will be set to ten years.

These Cognacs display great complexity and a vast array of aromas and nuances.

It would be a crime to use good XO Cognacs in a bloody cocktail – they are much better suited as a digestif after a good meal or to celebrate a great catch on a river bank.

Hugs and kisses or xoxo is a term used for expressing sincerity, faith, love, or good friendship at the end of a written letter, email or SMS text message.

There is controversy as to which letter ('O' or 'X') represents which action ('hug' or 'kiss').The common custom of placing "X" on envelopes, notes and at the bottom of letters to mean kisses dates back to the Middle Ages, when a Christian cross was drawn on documents or letters to mean sincerity, faith, and honesty. A kiss was then placed upon the cross, by the signer as a display of their sworn oath.

But to simplify things, just ask any teenager what it means.



We started the XO rod project in 2013. The goal was to make a rod that exceeds all the rods we've made so far in every aspect. In this time we have tried and tested a lot of different combinations of materials and actions. Good enough was not going to cut it – it had to be as close to perfect as possible. In addition, we wanted to add something that tells about our origins in Finland.


When you manage to launch a premium fly rod series which is received well by your fellow anglers, it is pretty obvious, that you want to do that also with your new fly reel. A premium reel requires a world-class brake, plenty of line capcity, a light but still solid construction and last but definitely not least a unique design to separate it clearly from all the other reels on the market. Those were our main objectives when we set out to do just that with our novel XO fly reels. Light large-arbour reel with a well tested brake design and super cool outlook is our new premiun product to complement nicely for example our top of the line XO fly rods. 3-4 class reel is implemented with a adjustable click brake for needed lightness, where as #5-6 and #7-8 class reels have a proper disc brake.


XO is our most advanced flyline. It has our new STD™ taper making it one of the easiest casting all-round fly lines. This provides outstanding control when shooting as well as carrying a long line out at all distances. The STD™ taper also enables roll casts and mends like a classic DT line. Ivory white floating XO has a super slick and strong HiFlo™ coating. It also features varying hardness coatings in different parts of the line; the head being softer allowing you to push arrow shaped tight loops and the runningline being harder for carrying extra-long over hangs and ultimate shootability. Due to XO's long rear taper and the fact that the line casts well no matter how much head is out, we felt that the line doesn't have to be two-toned. The new pale olive XO slow intermediate suites especially for coastal seatrout and general stillwater fishing. It gets your fly just under the surface also in windy conditions. The line has a slick and supple coating which remains memory free even in cold conditions. The low stretch core helps you to feel the takes and it also transfers casting energy far more efficiently than traditional cores.